The Business Development Director/Manager is a self-starter and shall work with the Vice President of Domestic Marketing to develop, plan, coordinate and implementing marketing strategies targeting the domestic market to achieve its annual revenue and EBITDA target. Responsible for leading the team to attract new domestic casino customers and engaging in collaborations with potential partners.
- Assists VP of Domestic Marketing with the development and implementation of short-term and long-term strategic marketing plans involving events, tournaments, promotions, entertainment and reinvestment strategies.
- Helps to prepare the annual marketing plan and budget that will enhance sustainability and growth in the domestic customer base along with cultivating outer market and new business aligned with the business objectives.
- Works closely with department managers to develop marketing plans and strategies to grow revenue for their respective areas.
- Helps to coordinate and implement strategic alliances with reputable business partners creating greater brand awareness and financial benefit to The Grand Ho Tram.
- Responsible for focusing on identifying emerging trends and issues in the domestic market. Identify and prioritize opportunities as they relate to marketing activities.
- Responsible for becoming the domestic market expert regarding business marketing issues and make recommendations on short and long term strategies.
- Work closely with the management of Gaming Operations and Hotel Operations to maximize effectiveness of all marketing activities.
- Give regular ongoing feedback to the management of Gaming Operations and Hotel Operations regarding the reactions of the customers and prospective customers across all channels.
- Develops and directs the execution of strategies and programs to achieve revenue, acquisition, retention and profitability goals.
- Directs database and direct response marketing including monitoring print production, mailing distribution, and redemption rates and costs.
- Responsible for the analysis and evaluation of direct marketing programs and developing new strategies as needed.
- Ensures all advertising and marketing communications are coordinated, support marketing plan objectives and are an effective expenditure of resources.
- Assists with company activities and campaigns to promote the image and awareness of the property in the community and geographic region.
- Establishes systems that would enhance operational efficiency such as SOP’s, Policies & Procedure, and other area related to Casino Marketing Operations.
