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Senior/Digital Marketing Manager

  • Ho Chi Minh
  • Manager
  • Permanent
  • Bachelor
  • 3 - 5 Years
  • Negotiable
  • Marketing, Sales & Marketing
  • Sales & Marketing
  • 30/06/2023

Job Benefit

  • Laptop
  • Insurance
  • Allowances
  • Incentive bonus
  • Health checkup
  • Training & Development
  • Salary review
  • Business Expense
  • Annual Leave

Job Description

  • To be responsible for developing, executing and delivering the hotel’s digital/ online marketing strategy, planning and budget to include online, new media, web, e-commerce and SEO to drive the business forwards through key marketing channels.
  • To be responsible for managing online branding, communications and campaigns through the hotel’s website, email marketing, building the online community, attracting new customers, SEO.
  • To review technologies and explore new developments in the digital landscape to find ways to more effectively deliver the communication and business objectives
  • Develops online marketing strategies to drive leads, increase volume, market share, and hotel revenue, ensure through gap analysis, appropriate support to correct performance within cost effective targets
  • To be responsible for improving the design, usability, content and conversion points of the hotel’s website.
  • To work with DOSM and Marketing team to plan and implement all digital marketing campaigns including digital campaign collateral
  • To be responsible for the smooth running and completion of projects across site builds, online advertising, social media, maximizing online sales opportunities and search marketing
  • Involve in the development of annual marketing strategies
  • Keeps leadership informed on a timely basis of any undue variance from expected results.
  • Must be able to meet the attendance guidelines of the job and adhere to departmental and company policies.

Job Requirement

  • Bachelor/ Master degree in Marketing, E-commerce, Business or Communications.
  • A minimum of three (3) to five (5) years working experience, expertise in digital marketing and online PR in an agency or consumer branding environment
  • Experience in working with agencies is an advantage.
  • Luxury Hotel Digital/ Online Marketing experience preferred.
  • Proficiency using tools to track and report on response rate, traffic and pick up
  • Broader digital marketing skills encompassing keyword generation, PPC marketing and banner advertising.
  • Experience of campaign management eg Google AdWords, AdMob, Email, search engine, ability to generate inbound links from the internet
  • A good working knowledge of web analytics; Photoshop and Dreamweaver ideal but not essential
  • Understanding of the principle of design for digital communications, the digital landscape and how it can be used to support and develop the brand
  • Ability to interpret brand parameters and goals and setup a vision for achieving them through communication vehicles, sell this vision and execute it
  • Experience in website management and digital content management
  • Good understanding of customers and market dynamics and requirements
  • Experience of budgeting, reporting and analysis (Excel)
  • Ability to deal effectively with internal customers, external customers, and third party suppliers.
  • Strong organizational skills a must. Candidate must be detail-oriented, able to multi-task and handle high-stress situations.
  • Strong understanding and appreciation of the concept of luxury and quality.
  • Ability to communicate fluently in primary language (English) of the workplace both verbally and nonverbally. 


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