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Senior Director of Marketing

Marketing & Advertising

Nơi làm việc
Ho Chi Minh (Sai Gon Ward)
Cấp BậcGiám đốc
Hình ThứcNhân viên chính thức
Bằng CấpBachelor
Kinh Nghiệm10 Năm
Mức LươngLương thỏa thuận
Ngành nghềSales & Marketing,Tiếp thị / Marketing
Hạn chót nhận hồ Sơ31/08/2026
Người Liên HệRecruitment Department (0254) 378 8124
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Phúc Lợi

  • Máy tính xách tay
  • Bảo hiểm
  • Du Lịch
  • Chăm sóc sức khỏe
  • Đào tạo
  • Tăng lương
  • Công tác phí
  • Chế độ nghỉ phép

Mô tả công việc

  • Set marketing strategy, brand positioning and integrated campaign roadmaps aligned with company objectives.
  • Oversee planning, production and execution of multi-channel campaigns (digital, social, PR, print, events).
  • Lead the Marketing & Communications team; recruit, mentor and develop talent.
  • Manage external agencies, vendors and creative partners; ensure quality, timelines and budgets.
  • Coordinate cross-functional initiatives with sales, operations, and leadership to drive demand and conversion.
  • Oversee brand governance, messaging consistency and content standards across touchpoints.
  • Define KPIs, track campaign performance, optimize based on data, and report results to senior leadership.
  • Maintain compliance with company policies, regulatory requirements and budget controls.
  • Proficient in Budget Controls / Finance processes
  • Create and plan annual marketing budgets.
  • Track and share information regarding new business trends.
  • Create and ensure that company SOPs and property LSOPs are in place and adhered to.
  • Monitor monthly results and performance of hotels. Explain variations to their analytics.
  • Submit marketing activities reports on a monthly basis.
  • Maintain strong relationships in the industry, both hospitality and non-hospitality (associations, business chambers, media, press etc)

Yêu cầu công việc

  • Strategic Marketing Leadership – Develop and execute integrated marketing strategies aligned with business objectives, revenue targets, and brand positioning. Demonstrated 10 years of experience in the field of advertising, marketing, and/or PR in Vietnam
  • Brand Management – Build and protect brand equity while ensuring consistent messaging across all guest touchpoints and channels.
  • Digital Marketing & Performance – Lead digital acquisition, SEO/SEM, social media, CRM, email marketing, and paid media to maximize ROI and direct bookings.
  • Commercial & Revenue Focus – able to adapt and understand the gaming and hospitality commercial landscape
  • Public Relations & Communications – Manage media relations, crisis communications, corporate messaging, and executive communications to enhance reputation.
  • Content & Creative Leadership – Oversee content strategy, creative development, photography, video, and storytelling that strengthen brand engagement.
  • Market Intelligence & Analytics – Leverage consumer insights, market research, competitive analysis, and campaign performance metrics to inform strategic decisions.
  • Partnership & Business Development – Has led collaboration and partnership projects.
  • Budget & Resource Management – Manage marketing budgets, agency partnerships, procurement, and resource allocation while delivering measurable returns.
  • Team Leadership & Talent Development – Inspire, mentor, and develop high-performing marketing teams while fostering collaboration across departments.
  • Project & Campaign Management – Lead integrated campaigns, product launches, events, and brand activations from concept through execution.
  • Innovation & Technology – Drive adoption of marketing technology, AI-enabled tools, CRM platforms, automation, and emerging digital trends to improve efficiency and guest engagement.

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Senior Director of Marketing

Marketing & Advertising

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