- Work with VP of Korean Sales & Marketing to implement short and long range goals, objectives, policies and corporate driven operating procedures. Proactively communicate guidelines for staff that shapes the unparalleled standards expected.
- Assists to manage assigned operational functions consistent with the strategic plan and vision for the department and The Grand Ho Tram.
- Communicates the vision of The Grand Ho Tram property and inspire commitment amongst marketing team.
- Manage the delivery and measurement of guest service consistent with the company’s core service standards and brand attributes.
- Participate in the development of The Grand Ho Tram marketing strategies to increase volume, market share, and hotel revenue, monitoring current booking trends and modifying marketing strategies accordingly.
- Monitor department expenditures and assist in the control of costs.
- Provide input into the research, development, evaluation, and implementation of new products, services, technology, and processes to ensure The Grand Ho Tram’s competitive position and in anticipation of changing customer needs within the dynamic hospitality and gaming environment.
- Direct the reporting and apprising of results against planned objectives; coordinates sales staff activities; take appropriate action to maximize sales.
- Create awareness and actively sell and solicit all goods and services of The Grand Ho Tram through attendance at trade shows and other industry functions. Develop marketing suggestions to maximize The Grand Ho Tram occupancy and average rate during low seasonal periods.
- Provide ongoing evaluation and account analysis. Know competitor’s product and pricing. Meet or exceed room revenue and Food and Beverage quotas.
- Solicit/contract group bookings, which are considered to fall within geographic or vertical market segment. Perform other necessary functions in relation to their groups on behalf of The Grand Ho Tram.
- Travel as required by Department Head. Maintain close contacts with Travel Agents, Meeting Planners and corporate clients to ensure customer retention.
- Maintain excellent working relationships with other department supervisor, creating a work environment that promotes teamwork, performance feedback recognition, mutual respect, and employee satisfaction; compliance with company policies, legal requirements, and collective bargaining agreements.
- Closely monitor, analyze and communicate effectively the performance standards of the department, while providing metrics and regular feedback to staff regarding individual performance. Ensure efficiencies for continuous improvement.
- Participates in community, professional organizations, representing and promoting the organization through community involvement.
- Develop and manage individual sales plan and individual sales budget to meet or exceed revenue targets for identified territory in support of long-term revenue growth.
- Responsible for all aspects of new business development including solicitation, presentations, product overviews, needs assessments, proposal generation, and contract negotiations.
- Assist with developing group, event, and meeting packages for the property; create sample itineraries and pricing for each.
- Converts prospects to new clients and maintains relationships with these clients in order to generate repeat business and referrals.
- Identify market trends and develop strategic and tactical recommendations to the Director of Sales.
- Seeks new business through finding new on-line booking opportunities and revenue management.
- Maintain excellent working relationships with Key Wholesalers.
- Consults with representatives of client group or organization to plan details.
- Compiles month-end reports on sales goals and activities.
- Provide input in recruiting, training and evaluating performance of Leisure and Travel sales team members under direct supervision. To ensure staff delivers a first-class service with unmatched elegance and professionalism while promoting a culture of accountability.
Business Development & Sales Support
- Assist in identifying and developing new business opportunities within the Korean market, including corporate groups, travel agencies, golf groups, VIP customers, and strategic partners.
- Support the maintenance and growth of relationships with Korean agents, business partners, and key customers.
- Assist in achieving departmental revenue and visitation targets through proactive sales and marketing activities.
Event & Entertainment Support
- Support the planning, coordination, promotion, and execution of concerts, sporting events, golf tournaments, VIP functions, and other special events.
- Coordinate artist, guest, and VIP arrangements, including accommodation, transportation, dining, and event logistics.
- Assist in preparing event reports, guest lists, promotional materials, and post-event evaluations.
Marketing & Communication Support
- Assist in the preparation of marketing presentations, sales reports, business proposals, and management reports.
- Support Korean-language content development, translation, and communication for marketing campaigns, promotions, and customer communications.
- Assist in coordinating customer database management, SMS campaigns, and other direct marketing activities.
Relationship Management
- Maintain strong relationships with Korean VIP customers and provide prompt assistance to customer inquiries and requests.
- Support customer retention initiatives and follow-up activities to encourage repeat visitation and loyalty.
Cross-Department Coordination
- Liaise with Hotel Operations, Casino Marketing, VIP Services, Golf Operations, Food & Beverage, Finance, and other departments to ensure seamless guest experiences.
- Coordinate internal communications and follow up on outstanding issues to ensure timely completion of projects and requests.
Administrative & Reporting Support
- Assist in preparing departmental budgets, forecasts, monthly reports, and performance analyses.
- Maintain accurate customer records, visitation reports, and sales activity reports.
- Ensure strict confidentiality of customer, player, company, and business information.
